Ancient Wisdom (AW) Gifts is a leading Pan-European wholesaler specialising in home decor and giftware. With a wide range of products, they serve over 50,000 global retailers, catering to the diverse needs of customers since 1995. With extensive experience in international B2B trade, AW Gifts is the primary wholesaler that imports handcrafted gifts from China, India, and Indonesia. They offer unique and authentic products to retailers worldwide, making them a top choice for anyone looking for quality giftware.
As market leaders, AW Gifts can’t afford to lag in adopting new trends and technologies. They aim to sustain competitiveness amidst the dynamic changes in the market environment.
They recognised the growing demand for flexible payment options among their corporate clients. Lengthy sales negotiations over payment terms were both time- and resource-intensive, requiring AW Gifts to make constant decisions regarding whether to assume the risk of offering extended payment deadlines and financing such transactions using their capital or risk losing the customer.
Furthermore, managing multiple currencies resulted in complicated financial processes due to hidden costs and fluctuating exchange rates, presenting additional risks.
This challenge highlighted the need for a solution to simplify the international sales process, mitigate risks and provide greater flexibility without compromising the company’s financial stability, ensuring that AW Gifts maintains its competitive edge.
Therefore, AW Gifts partnered with PastPay and seamlessly integrated their B2B BNPL payment solution into their webshop and sales operations.
This challenge highlighted the need for a solution to simplify the international sales process, mitigate risks and provide greater flexibility without compromising the company’s financial stability, ensuring that AW Gifts maintains its competitive edge.
Therefore, AW Gifts partnered with PastPay and seamlessly integrated their B2B BNPL payment solution into their webshop and sales operations.
By providing flexible payment terms, AW Gifts catered to the diverse financial needs of its corporate clients, leading to stronger relationships and loyalty. Clients appreciated the convenience and freedom offered by BNPL solutions, resulting in increased trust and customer satisfaction.
Offloading tasks such as handling multi-currency, managing payments, risk assessment, and collection onto PastPay, AW Gifts could redirect its focus towards core business activities and international sales strategies. They experienced a significant reduction in processing time, allowing their sales team to focus more on building relationships with their clients and expanding their business.
Moreover, the success of the implementation in their Slovakian entity has been so significant that AW Gifts plans to introduce it to their UK-based entity. This newfound focus and the efficiency and convenience offered by BNPL solutions propelled AW Gifts towards unprecedented growth and success.
‘We have been partnering with PastPay for almost a year, leveraging their Buy Now, Pay Later (BNPL) solutions to offer our customers an excellent alternative payment option, primarily in the European market. Their innovative approach has not only enhanced our sales process by integrating seamless BNPL options but also significantly improved our customer satisfaction by providing flexible payment terms. Due to the success we’ve experienced in Europe, we are now expanding our collaboration with PastPay to include our operations in the UK. PastPay’s commitment to risk management, instant payment settlements, and outstanding support has empowered us to focus on our core business growth while ensuring a smooth and efficient financial transaction process. We highly recommend PastPay to any business looking for a reliable and customer-centric BNPL solution. ’
Tomas Belan
Managing Director
Ancient Wisdom s.r.o.
Pet Care
Corporate Gifts
