The Hungarian company, Káplár Fatelep saw a boost in its B2B revenue after introducing BNPL for B2B transactions. This move ensured that its corporate partners were satisfied with the flexible payment terms, which allowed them to make larger purchases while maintaining liquidity.
Timber
Multichannel sales
SME
The PastPay BNPL payment method allows corporate customers to pay for their purchases later by bank transfer, while Káplár Fatelep receives the payment right after the order is completed.
The Káplár Fatelep specializing in the distribution of construction timber was founded over twenty years ago. It offers a wide range of timber products, serving both B2B and B2C customers across Hungary, with a distribution split of 25-75%. Its nationwide coverage is ensured by seven locations and its own fleet of trucks. The company pays special attention to its partners' needs, provides quality service, and offers competitive prices.
The management saw more potential in the B2B market and wanted to expand their B2B sales and increase profit. To achieve this, they explored various strategies. They realized that many corporate partners needed the option for bank transfer payments and were eager to meet that need.
Thus, they looked for a solution to enhance their B2B sales and meet their partners' requests to earn stable growth in the B2B sector.
The PastPay B2B BNPL payment method meets all the expectations of Káplár Fatelep, and no additional development was needed to implement the service. They were able to quickly and easily integrate the new payment method into their Unas webshop through an API.
Since using PastPay doesn't affect the credit limits of buyer companies and helps them maintain their liquidity, they are more willing to place larger orders. This results in a consistent growth in Káplár Fatelep's B2B revenue.
The flexible payment method is favourable for corporate clients, enabling them to stabilize their operations and handle unexpected situations without putting their business’ finances at risk. Due to attractive payment terms, the merchant company expanded its B2B partners, and those who have already paid with BNPL are willing to use it again, leading to an increase in the number of return customers.
Furthermore, PastPay can be seamlessly integrated into the corporate processes, ensuring that the well-functioning daily operations and the usual high-quality service are not affected. it has eliminated the administrative burdens of collections and the risk of non-payment, resulting in cost savings for the company.
We are satisfied with the service and would recommend it to other companies that have a significant B2B customer base.
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